It’s difficult to be specific when it comes to discussions around AI. So much of what you hear can seem to be hyperbole or conjecture, and when you’re trying to figure out exactly how AI fits into your specific professional sphere, those things aren’t helpful.
So, whether you’re trying to figure out how the prominence of AI in your industry might impact your job security, or you’re trying to establish how to best use AI for your brand, it’s important to know the landscape.
What It Means as a Tool
As AI has become more mainstream in recent years, its use as a tool has been gradually distinguished from what its potential use might be. It’s something that is inherently flexible, and that means that it can be used in fields which capitalize on its generative properties, such as SEO and game development, as well as those which focus on its adaptability, like security.
How it functions in that latter field will likely be of interest to a wider variety of businesses. Due to the evolving landscape of cyber-threats and the fact that those behind malicious attacks are using AI, countering it with that very same tool can feel like it makes sense. Researching AI security for yourself can help you to understand it in a more practical way, helping to separate fact from fiction.
Is Your Job Secure?
What a lot of people are naturally going to worry about when it comes to AI is whether or not they’ll be out of a job after a few years of its development. Naturally, some industries are going to be more impacted than others, and those who are in such fields will likely already be feeling its effects.
It’s also important not to panic and not to paint industries with the same brush. Not all businesses within the affected areas are going to be immediately swapping people out for AI, and some might even prefer to keep employing humans if they feel as though it results in a stronger product, especially when that difference is observable to audiences. There are many different situations where this can occur, but if there is an adjacent field that you feel as though you can move into for more job security, it’s worth identifying the training you might need.
How to Market It
It could also be that you’re in a position to be selling AI as a part of a product or service. In that case, you have to be aware of the perception that the public has so that you can choose to either play into this or subvert it. Some people are very wary of AI, some are excited by it, and others are confused by what it does at all. If AI forms a key part of your strategy, it can be tempting to market how effective and intelligent the technology can be, but this could backfire if the results aren’t all that you promised they would be, in which case it might draw closer attention to your decision to potentially not have humans perform the same tasks.