The Syracuse New Times has deep roots in the Arts, Entertainment, Dining, and Community Events market, covering a 5 county geography in Central New York. We help an educated, affluent readership to discover options for their disposable time and income. The Syracuse New Times is one of the oldest, locally owned alternative newsweeklies in America (founded 1969), delivering a welcome dose of insight and irreverence to the region. Each issue contains news, features and commentary on politics, sports, visual arts, entertainment, food, film, music, real estate, the area's most complete events calendar and its most readable classified ads. The award-winning Syracuse New Times currently distributes free copies every Wednesday that reach an average of over 92,000 readers through more than 1,150 outlets in a metro area of a half-million people. Long active in community events and charities, The New Times has established its own annual Street Painting Festival with more than 120 participating artists and thousands of spectators. The Syracuse New Times is involved as a major sponsor of events such as the Syracuse Area Music Awards (www.syracuseareamusic.com), a play production (Into The Woods for 2011), the buy local initiative Syracuse First (www.syracusefirst.org), as well as dozens of other not for profits performing outstanding work in our region.